Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practices provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:  • Provides examples of how and where certain tools can be used in a project or dissertation  • Discusses the type of research questions best suited to different tools and methods  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.

Space design

Space design


In academic work it has long been thought that space, how we design spaces, like urban parks, school rooms, town-centres, shops, and so on, tells us something about our ideas, values and priorities. This work crosses many academic fields, such as anthropology, cultural studies and critical theory. In social semiotics, space design is mentioned in the classical work of Hodge and Kress (1988), Kress and van Leeuwen (1996) and van Leeuwen (2005). In recent years it has attracted more and more interest, as we see in studies of elite tourism (Thurlow and Jaworski, 2012), the design of cafés (Aieillo and Dickinson, 2014), offices (Roderick, 2016) and IKEA kitchens (Ledin and Machin, 2017c), and the use of space in fitness regimes (Kerry, ...

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