Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practices provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:  • Provides examples of how and where certain tools can be used in a project or dissertation  • Discusses the type of research questions best suited to different tools and methods  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.

Document design

Document design


In this chapter we are interested in how to analyse the design of documents. Documents, whether on paper or digital, are used to carry out established forms of communicative acts. They are experienced as wholes and are associated with different kinds of social practices. When we see a magazine on a table we know what that document aims to do, what it is for. The same is the case when we see a menu in a restaurant, or a utility bill. As with all the forms of visual communication we analyse in this book, document design must be seen as a fundamental part of social life, as part of specific social practices. As with photographs in the last chapter we take ...

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