Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practices provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:  • Provides examples of how and where certain tools can be used in a project or dissertation  • Discusses the type of research questions best suited to different tools and methods  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.

What is visual communication?

What is visual communication?

Introduction

We often hear that society is becoming more visual, that we are becoming dominated by ‘the image’. It is certainly true that technology has made it much easier for us to produce and distribute images. It is also the case that the development of consumerism has led to new levels of visual sophistication in the production and dissemination of advertisements, through social media, the Internet and on our mobile devices. If we just compare the technical standard of commercials and promotional material that we find now to that of 30 years ago, the changes are staggering. But in fact this idea of the visual is rather restricted. Those who research the visual have argued that this is ...

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