The Internet is a medium with great consequences for social and economic life. This book is written to help people discern in what ways it has commanded the public imagination, and the methodological issues that arise when one tries to study and understand the social processes occurring within it. The contributors offer original responses in the search for, and critique of, methods with which to study the Internet and the social, political, economic, artistic, and communicative phenomena occurring within and around it.

Measuring Internet Audiences: Patrons of an on-Line Art Museum1

Measuring internet audiences: Patrons of an on-line art museum
MargaretMcLaughlinSteven B.GoldbergNicoleEllisonJasonLucas

The world wide web (WWW or the Web) is especially well suited to the display of art. Although there are numerous galleries and museums on the Web, most suffer from limitations owing in part to the novelty of the medium and the relative infancy of on-line exhibition culture (McLaughlin, 1996), For example, much of the work available on-line bypasses the traditional curatorial filter. Our objective in creating the University of Southern California (USC) Interactive Art Museum has been to develop a structure in which the assembling and display of objects takes place within contextualized exhibitions and is informed by a sense of curatorial presence, selectivity, and mission ...

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