The Internet is a medium with great consequences for social and economic life. This book is written to help people discern in what ways it has commanded the public imagination, and the methodological issues that arise when one tries to study and understand the social processes occurring within it. The contributors offer original responses in the search for, and critique of, methods with which to study the Internet and the social, political, economic, artistic, and communicative phenomena occurring within and around it.
Chapter 7: From Paper-and-Pencil to Screen-and-Keyboard: Toward a Methodology for Survey Research on the Internet
From Paper-and-Pencil to Screen-and-Keyboard: Toward a Methodology for Survey Research on the Internet
Every day, more people discover the Internet and World Wide Web, creating an international and amorphous interaction of human agents through the digital transmission of information. The exponential growth of electronic communication and its potential for democracy, culture, and workplace productivity are drawing keen interest from researchers in both industry and academia. Topics of inquiry include how the technology is adopted (e.g., Rice, Grant, Schmitz, & Torobin, 1990; Schmitz & Fulk, 1991), its role in [Page 146]creating culture and community (e.g., Baym, 1995; Beniger, 1987; Jones, 1995; Reid, 1991, 1995), on-line work and play (e.g., Danet, Ruedenberg, ...