• Summary
  • Contents
  • Subject index

The Internet is a medium with great consequences for social and economic life. This book is written to help people discern in what ways it has commanded the public imagination, and the methodological issues that arise when one tries to study and understand the social processes occurring within it. The contributors offer original responses in the search for, and critique of, methods with which to study the Internet and the social, political, economic, artistic, and communicative phenomena occurring within and around it.

Beyond Netiquette: The Ethics of Doing Naturalistic Discourse Research on the Internet
Beyond netiquette: The ethics of doing naturalistic discourse research on the internet
Barbara F.Sharf

For communication scholars, the advent of electronic correspondence or e-mail as a common mode of interpersonal exchange presents multiple and expanding research opportunities. These exchanges constitute a unique hybrid genre somewhere between written text1 and spoken conversation. Shank and Cunningham (1996) have dubbed the process of communicating via the Internet as “multiloguing,” a quasi-discussion form in which the originator of a message sends it to an unknown body of readers/listeners who may respond immediately or in a delayed mode (or not at all), with no requirements for the turn-taking sequencing typically expected in oral discussions.

Not only does this new form of ...

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