Doing Cultural Theory is a textbook and a toolkit that teaches the basics of cultural theory, unpacks its complexities with real-life examples, and shows readers how to link theory and practice.
Offers accessible introductions to how cultural studies has engaged with key theories in structuralism, poststructuralism and postmodernism; Teaches straightforward ways of practicing these theories so students learn to think for themselves; Uses ‘Practice’ boxes to show students how to apply cultural theory in the real world; Guides students through the literature with carefully selected further reading recommendations
Other textbooks only show how others have analyzed and interpreted the world. Doing Cultural Theory takes it a step further and teaches students step-by-step how to do cultural theory for themselves.
Chapter 2: Structuralism and the Linguistic Turn: Ferdinand de Saussure
Structuralism and the Linguistic Turn: Ferdinand de Saussure
The next three sections are dedicated to some of the ways structuralism has been of interest to cultural studies. This chapter will introduce one of the founders of structuralism: Ferdinand de Saussure. It will start by contextualizing the publication of his key work and will discuss the way in which his theories have been mediated to the academic world. It will then introduce his revolutionary theory of the sign, describe his main concepts and demonstrate how they may be used in practice with relation to questions of gender and patriarchal forces.