Summary
Contents
Subject index
There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.
This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.
This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies.
The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors.
This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets.
Entry Strategies for Emerging Markets
Entry Strategies for Emerging Markets
To enter a foreign market, a firm needs a strategy. This chapter describes various strategies a manager can consider to gain foreign market entry. Dissimilarities in the economic environment infrastructure, the level of technology, and the political, legal, and cultural environment create obstacles to successful entry into emerging markets. Western companies have to deal with these dissimilarities at different levels: the global level, in which firms should investigate international (multilateral) agreements, communication, and relationships; the macrolevel, in which bilateral agreements and relationships between the two countries could support business operations in a certain market; and the microlevel, in which a company needs to take concrete steps for realization of a successful market entry (Ghauri & Holstius, ...
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