• Summary
  • Contents
  • Subject index

A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

The Role of Campaigns in U.S. Presidential Elections
The role of campaigns in U.S. presidential elections

This book represents an effort to unearth and describe the role campaigns play in U.S. presidential elections. Although most of the preceding analysis has focused primarily on the 1984, 1988, and 1992 elections, evidence from other years was also brought to bear on the issue. Although much of what was previously known about elections suggests otherwise, the sum total of the evidence suggests an interesting and important role for campaigns.

Part of the problem with understanding has been that what is known about the importance of presidential campaigns is largely based on studies that do not directly address in elections. Instead, the existing body of literature suggests that because voting behavior ...

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