A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

Campaigns and Elections

Campaigns and elections

Perhaps no political phenomenon captures the attention of the mass media and mass public in quite the same manner as an American presidential election campaign. During presidential election years, despite evidence of growing distrust of politicians, political parties, and candidates, the attention of the American public (perhaps, not by choice) is focused on campaign events from early summer through election day. Even for those who are not particularly interested in politics or the current race, it is difficult to avoid exposure to news about the campaign.

Despite all of the attention given to campaigns by the popular press, the academic community has expressed much less interest. Compared to other aspects of voting behavior and elections, students of electoral politics have paid ...

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