• Summary
  • Contents
  • Subject index

What delivery methods are available to make education accessible to a wide variety of potential learners? What are their strengths and weaknesses? How can instructors create effective learning environments in distance courses? What support from administrators and staff is essential? What guidelines are used by accrediting agencies to assure program quality? This highly readable book by three experienced faculty members answers these questions and more. Both theoretical and practical, the book presents proven principles and research-based advice. Drawing upon their experience with a variety of delivery modes, the authors provide readers with tips they can use in designing, implementing, and evaluating distance courses and programs.

Attracting Students to Distance Learning
Attracting students to distance learning

In this chapter, we provide some suggestions for attracting students to a distance education program, an obviously important concern if the endeavor is to be financially feasible. Thus, considerable thought needs to go into the institution's strategies for recruiting students to its distance programs (and to supporting them once they are enrolled—a topic discussed more fully in Chapter 7).

The strategies for attracting distance students need to be designed in relation to each of the other aspects of the program and should follow from them. A sound assessment of the need and demand for distance education will help identify the specific population(s) to be targeted by the program. The characteristics of the target population will, in turn, ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles