Discourse Studies is the largest, most complete, most diverse and only multidisciplinary introduction to the field. Now combined into a single volume, this essential handbook:
is fully updated from start to finish to cover contemporary debates and research literature; covers everything from grammar, narrative, argumentation, cognition and pragmatics to social, political and critical approaches; adds two new chapters on ideology and identity; puts the student at the center, offering brand new features such as worked examples, sample analyses and recommended further reading
Written and edited by world-class scholars in their fields, it is the essential, one-stop companion for any student of discourse analysis and discourse studies.
Chapter Six: Discourse Semiotics
Multimodal Discourse Analysis
Four twentieth-century schools of linguistics have engaged with semiotic modes other than language. The first was the Prague School, which, in the 1930s and 1940s, extended linguistics into the visual arts and non-verbal aspects of the theatre, and included studies of folklore and collaborations with avant-garde artists (cf. e.g. Matejka and Titunik, 1976; Mukařovský, 1977). Second was Paris School semiotics, which used concepts and methods from structuralist linguistics and focused for the most part on an analysis of popular culture and the mass media, rather than on folklore or avant-garde art (e.g. Barthes, 1967; 1977; 1983). In roughly the same period American linguists took an interest in the multimodal analysis of spoken language and non-verbal communication. Ray ...