This major work from renowned scholars in the field analyzes the role of language and symbolic media and show how this enables us to move to new levels of understanding of contemporary organizational issues. Chapters examine the role and growing importance of discourse in the study of organizations; the relationship between discourse, action, and interaction and their impact on organizational structure and behavior; the analytical potential of the “store” as a means of illuminating the ways in which organizational members make sense of their experience of organization; the fundamental significance of linguistic usage and discursive construction to the ontologies of “organization.” Finally, a concluding discourse explores the claims and limitations of organizational discourse as a means of enriching our understanding of organization.
Chapter 6: As God Created the Earth … A Saga that Makes Sense?
As God Created the Earth … A Saga that Makes Sense?
– You know how it all began, don't you?
I made an evasive gesture. I wanted to hear it again.
– Well, in the beginning there was nothing, just stony land and poor soil.
They showed me pictures of a barren landscape and continued the story.
– But, there was this young boy, you know, who was thrifty and ambitious by nature. No challenges were too big to him, no problems were unsolvable. He dared to tread new ground. With small means he created remarkable results. Stones were piled upon stones. And that's the spirit that still reigns among us. That nothing is impossible.
As a newcomer in the ...