Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Chapter 13: Hacker Culture Redefining Creative Work Space
Hacker Culture Redefining Creative Work Space
Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.
If something is important enough you should try, even if the probable outcome is failure.
From the original AT&T Bell Labs to the modern-day Googleplex, the history of innovative discovery is really the study of how organizations set out to problem solve. The best moments in innovation seldom follow a predictable path. What is sometimes underappreciated is that great innovators like Akio Morita (Sony), Steve Jobs (Apple), and Jeff Bezos (Amazon.com), to name only a few, are the faces of a team of engineers, marketers, and designers who spend thousands of hours ...