Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Hacker Culture Redefining Creative Work Space

Hacker Culture: Redefining Creative Work Space

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.

—Thomas Edison

If something is important enough you should try, even if the probable outcome is failure.

—Elon Musk


From the original AT&T Bell Labs to the modern-day Googleplex, the history of innovative discovery is really the study of how organizations set out to problem solve. The best moments in innovation seldom follow a predictable path. What is sometimes underappreciated is that great innovators like Akio Morita (Sony), Steve Jobs (Apple), and Jeff Bezos (, to name only a few, are the faces of a team of engineers, marketers, and designers who spend thousands of hours ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles