• Summary
  • Contents
  • Subject index

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Digital News Reporting, Computer Tablets, and the New Journalism
Digital News Reporting, Computer Tablets, and the New Journalism

If I’d asked my customers what they wanted, they’d have said a faster horse.

—Henry Ford

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

—Steve Jobs
Introduction

In his book, Megatrends, author John Naisbitt (1982) said that the problem with the 19th-century train industry was a failure to ask the question: What business are you really in? Naisbitt contends that many industrialists at the time incorrectly saw themselves in the train business rather than the future of transportation.1 Today the question for journalists and newspaper managers is the same. What business are you really in? ...

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