• Summary
  • Contents
  • Subject index

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Facebook: Social Media and Business Strategy
Facebook: Social Media and Business Strategy

Our whole theory is that people have real connections in the world. People communicate most naturally and effectively with their friends and the people around them.

—Mark Zuckerberg, Facebook
Introduction

Facebook is the world’s largest social network, with more than 1.5 billion active users around the world. An estimated 82.8 percent of those users reside outside the United States and Canada.1 In a few short years, Facebook has become one of the principal giants of the digital age, challenging companies like Google and Amazon with its vision of the Internet tied together by personal relationships and recommendations. The Facebook experience is built around the people you know. Facebook users flood the social network with their thoughts, ...

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