Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Digital Media and Innovation II Personalization, Mobility, Convergence, and Artificial Intelligence

Digital Media and Innovation II: Personalization, Mobility, Convergence, and Artificial Intelligence

Our technology, our machines, is part of our humanity. We created them to extend ourselves and that is what is unique about human beings.

—Ray Kurzweil

Computers don’t create computer animation any more than a pencil creates pencil animation. What creates computer animation is the artist.

—John Lasseter, Pixar


Today, we are witnessing the demassification of media and entertainment products made possible by the Internet and the power of intelligent networking. In his seminal book, Technologies of Freedom, noted author Ithiel de Sola Poole (1990) made the prescient statement that the mass media revolution is undergoing a reversal: “instead of identical messages being disseminated to millions of ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles