Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Chapter 8: Digital Media and Innovation I Interactivity, Virtual Communication, and Information Search
Digital Media and Innovation I Interactivity, Virtual Communication, and Information Search
Today, the Internet has become steadily woven into all aspects of work and leisure. It has grown in size and complexity due to the many contributions of its users, including powerful search engines, unique Web site design, aggregation of content, EC, and social media, to name only a few. The Internet has transformed the world’s business and social environments. In this chapter, I use the term digital lifestyle as a way to describe how various kinds of media and IT are used to enhance the way we live. From smartphones to smart houses, today’s media users have come to expect certain things from ...