• Summary
  • Contents
  • Subject index

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

The Intelligent Network Information and Communication Design Principles
The Intelligent Network: Information and Communication Design Principles

The original idea of the web was that it should be a collaborative space where you can communicate through sharing information.

—Tim Berners-Lee
Introduction

International business has been transformed by the power of instantaneous communication. The combination of computer and telecommunications has collapsed the time and distance factors that once separated nations, people, and business organizations. This chapter will examine the subject of intelligent networks, which provide the technology and electronic pathways that makes global communication possible for small and large organizations alike. We start with the premise that the intelligent network is not one network but a series of networks designed to enhance worldwide communication for business and residential users.1 What ...

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