Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Business Process Innovation

Business Process Innovation

Almost all quality improvement comes via simplification of design, manufacturing . . . layout, processes and procedures.

—Tom Peters

Our business is about technology, yes. But it’s also about operations and customer relationships.

—Michael Dell, Dell Inc.


Today, innovation is about much more than developing new products. It is about reinventing business processes and building entirely new markets to meet untapped customer needs. A business process implies a strong emphasis on how work gets done within an organization. A business process can touch on a number of different organizational parts, including product manufacturing, inventory management, R&D, customer service, marketing, and distribution. A well-constructed business process renders two important consequences. First, it is transformative; that is, a successful business process creates internal and external ...

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