- Subject index
‘The most comprehensive book I've read on the issues facing online journalism in the UK. Digital Journalism manages to combine an understanding of technological and cultural developments with a commercial and political awareness that prevents it falling into the trap of technological determinism. Essential reading for journalism students’ - Paul Bradshaw, visiting professor, City University, London and course leader, MA Online Journalism, Birmingham City University; Publisher, Online Journalism Blog
How can we make sense of the ongoing technological changes affecting journalism and journalists today?
Will the new digital generation break down barriers for journalism or will things just stay the same?
These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. ...
Chapter 3: Digitally Challenged Business Models
Digitally Challenged Business Models
Selling the Crown Jewels
In 2006, Jeff Jarvis wrote an article congratulating The Guardian newspaper for its bravery. What attracted the accolade was a decision to post stories on the web before they appeared in print. Jarvis dubbed this ‘handing your crown jewels to the future’, applauding a progressive business strategy that recognised online readers as the primary source of future income. ‘It takes guts’, he said, to change the timing, delivery and geography of a newspaper and ‘also its very definition’ (Jarvis, 2006).
This coincided with a year of great optimism in the newspaper industry both in the UK and US and The Guardian's ‘brave’ decision was part of print journalism's collective move into the ‘free news’ model for ...