This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication and discusses the role of media in disseminating information to the public.
Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. The findings reveal an under-representation of development issues in the media which, the author argues, needs to be addressed. Reviewing recent concepts on poverty measurement and the MDGs set forth by global scholars such as Jagdish Bhagwati, Amartya Sen and Joseph Stiglitz, the book acknowledges the importance of information technology, literacy and education in the process of development.
This book will be a good resource for economists, development communication practitioners, government officials dealing in media and communication and students and researchers working in the fields of communication and media studies and journalism.
Chapter 7: Results, Conclusions and Recommendations
Tables 2 to 8 and Table 9 given in Appendix D give the top ranking news items in all the seven newspapers and Table 9 gives the first 10 ranks of news content in all the seven newspapers. This comprehensive table will indicate that there is considerable similarity among the newspapers that circulate in Kerala as far as their contents are concerned. The most glaring finding is that the newspaper of a country that is highly dependent on agriculture and food production are not providing top ranking attention to news category 02 (refer to Appendix C). Except for Maatrubhumi, no newspaper in our sample is providing any major attention to agricultural matters. It is not fair to say ...