This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication and discusses the role of media in disseminating information to the public.
Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. The findings reveal an under-representation of development issues in the media which, the author argues, needs to be addressed. Reviewing recent concepts on poverty measurement and the MDGs set forth by global scholars such as Jagdish Bhagwati, Amartya Sen and Joseph Stiglitz, the book acknowledges the importance of information technology, literacy and education in the process of development.
This book will be a good resource for economists, development communication practitioners, government officials dealing in media and communication and students and researchers working in the fields of communication and media studies and journalism.
Chapter 4: Development Communication: Some Practical Considerations1
Development Communication: Some Practical Considerations1
Any book on Development Communication in the 21st century India must contain the following:
- The nature of the development process suitable and essential to the region or nation whose development is the subject under treatment;
- Global development approach and international communication;
- History of Development Communication;
- Contents of development communication in the Indian public media in the most recent times, say the recent years of 21st century;
- The changes needed in the concepts and practices of development communication in the coming decades;
- The purpose and objectives of specific development communication projects;
- The failure or success of development communication as a whole in India.
Let us, in the very beginning, try to understand what is meant by ‘development communication’. ...