This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication and discusses the role of media in disseminating information to the public.
Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. The findings reveal an under-representation of development issues in the media which, the author argues, needs to be addressed. Reviewing recent concepts on poverty measurement and the MDGs set forth by global scholars such as Jagdish Bhagwati, Amartya Sen and Joseph Stiglitz, the book acknowledges the importance of information technology, literacy and education in the process of development.
This book will be a good resource for economists, development communication practitioners, government officials dealing in media and communication and students and researchers working in the fields of communication and media studies and journalism.
Chapter 2: Globalization
The theme of development in many countries of the world has changed with the arrival of the concept of globalization, a term originated by scholars at the Stanford University, California. It is right and proper for us to discuss this new concept at this stage in order to gain a fuller understanding of the changes that are taking place right now in the whole world.
The 1990s saw a new optimism flowering among nations; interdependence was associated with ideas of world peace and democracy that began to spread to Asia and Latin America and to South Africa with the release of Nelson Mandela and his rise to power in Johannesburg. With the collapse of the Soviet Union the spirit of democracy spread to Eastern Europe. ...