This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication and discusses the role of media in disseminating information to the public.
Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. The findings reveal an under-representation of development issues in the media which, the author argues, needs to be addressed. Reviewing recent concepts on poverty measurement and the MDGs set forth by global scholars such as Jagdish Bhagwati, Amartya Sen and Joseph Stiglitz, the book acknowledges the importance of information technology, literacy and education in the process of development.
This book will be a good resource for economists, development communication practitioners, government officials dealing in media and communication and students and researchers working in the fields of communication and media studies and journalism.
Chapter 1: Development Concepts: Old and New
Development Concepts: Old and New
The Old Paradigm of Development
While taking a fresh look at Development Communication in the 21st century, we need to understand what is meant by development, how, when and where the concepts of development originated and in what way they have changed over time.
To understand the new paradigm, we have to look at the old paradigm that was dominant in the last century. Development concepts prevalent now or in the past are essentially related to the economics, politics and population in the past centuries, particularly in the 19th and mid-20th centuries. In fact, when the concept of development news originated in Southeast Asia during the late 1960s and early 1970s, the Press Foundation of Asia coined a ...