Summary
Contents
Subject index
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
Changing Questions: The Importance of Consistency
Changing Questions: The Importance of Consistency
Overview
Usually Questions Are Not Changed
Using Parallel and Similar Questions
Circumstances When Questions Might Change
When doing a series of focus groups, a concern that often arises is the need for consistency among groups. Should questions remain constant throughout a series of focus groups? Should questions be the same across differing groups of participants?
Usually Questions Are Not Changed
The general rule of thumb is to maintain as much consistency as possible throughout the series of focus groups, for it is in comparison and contrast that themes and patterns emerge from the data. Information obtained from a single focus group can yield interesting and, at times, helpful insights, but the researcher just does not know if similar findings would ...
- Loading...