Summary
Contents
Subject index
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
Probes, Follow-Ups, and Unplanned Questions
Probes, Follow-Ups, and Unplanned Questions
Overview
Probe Questions
Follow-Up Questions
Unplanned or Serendipitous Questions
Probe Questions
In many conversations and group discussions, people make cryptic or vague comments that could have multiple meanings. Sometimes, this is done intentionally, but other times, the speaker may be unaware of multiple interpretations. The probe is an effective technique to elicit additional information.
Example
Probe Questions
- “Would you explain further?”
- “Can you give mean example?”
- “Would you say more?”
- “Is there anything else?”
- “Please describe what you mean.”
- “I don't understand.”
Key Point
Probe Sparingly and Always Consider Potential Usefulness of Information
Successful probing requires thought and discipline by the moderator. Not everything is worthy of a probe, and too much probing provides excessive detail on trivial matters. Probes should be used sparingly. Before probing, the moderator should think about ...
- Loading...