Summary
Contents
Subject index
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
How and Where to Begin: Sequence for Developing Questions
How and Where to Begin: Sequence for Developing Questions
Overview
Clarify the Problem
Begin to Identify Questions
Prepare First Draft of Questions
Share and Revise, Revise, Revise
In the past, we relied on experts who worked alone to come up with the right questions and strategies for getting the answers. We've since learned that the key to good focus group research is to work with others to create the right questions. We'd like to suggest a process that we've found helpful, but don't feel that this is the only way to develop questions.
This approach taps into the expertise of different types of people through different roles: team leader, research team members, and brainstorming team members. The team leader is the researcher with ...
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