Summary
Contents
Subject index
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
The Topic Guide versus the Questioning Route
The Topic Guide versus the Questioning Route
Overview
Advantages of the Topic Guide
Disadvantages of the Topic Guide
Advantages of the Questioning Route
Disadvantages of the Questioning Route
Early in our experience with focus groups, we began by writing out the questions word for word. It just seemed like the right thing to do, and it never occurred to us that we might use an outline with key words. We also found that many moderators had the very opposite experience, beginning with an outline and never thinking about the benefits or potential of complete sentences.
Two different questioning strategies are currently in use, and each approach has built-in assumptions, advantages, and disadvantages. Think about which strategy you want to adopt.
The topic guide is a list ...
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