Summary
Contents
Subject index
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
Projective Questions
Projective Questions
Overview
Completing a Sentence
Developing a Collage
Drawing a Picture
Creating Analogies
Creating Families
Using Personification
Using Fantasy and Daydreams
Analysis of Projective Questions
Sometimes participants feel that their answers may not be correct—politically, socially, or intellectually. At other times, the answer cannot be shared because it is below a level of articulation. Although participants may have feelings about the topic, they cannot express them in words. Consider projective questioning techniques in these situations, because they reduce the seriousness of the topic and tap into different ways of thinking.
Projective techniques work because they circumvent several possible barriers to expression. For example, sometimes we are unable to express attitudes because our ideas are not yet clearly formed. The projective strategy makes the task easier because it shifts the topic of inquiry to ...
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