• Summary
  • Contents
  • Subject index

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods series


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This chapter explains the various types of questionnaire and how they have been applied to business and management research to date. This will enable you to assess the questionnaire methods and if they are able to capture the types of data required for your research.

What is a Questionnaire?

The most popular method of data collection within the field of business and management research is the questionnaire. Questionnaire design is one of the basic building blocks of management research, but it is not an end in itself. It is applied as a tool in which to ask repeat and specific research questions through face-to-face interviews or by other means such as online or by telephone. A questionnaire provides the access to record answers, as without ...

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