• Summary
  • Contents
  • Subject index

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods series


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Previous chapters have illustrated the basic questionnaire components, questionnaire types, the development process, the role of the questionnaire in research design and examples used across different business and management disciplines. This chapter will discuss the strengths and limitations of the questionnaire. It is important to evaluate these strengths and limitations in the wider research context. For example, the use of a questionnaire cannot compensate for a lack of research objectives or overcome poor research design, but a good questionnaire can contribute to the success of your research inquiry and can certainly benefit from articulated research objectives and research design.

Questionnaire Strengths

The questionnaire has a number of advantages related to the purpose of the study and the research design, as mentioned in Chapter 2. Their ...

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