• Summary
  • Contents
  • Subject index

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods series

Conducting Research with Questionnaires : Part I – Designing Questionnaires
Conducting Research with Questionnaires: Part I – Designing Questionnaires

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Introduction

Successful questionnaires must be compiled to produce reliable, valid responses and to accomplish the research objectives. Reliable and valid information is obtained by asking the right people the right questions in a manner that appears sensible to respondents. Too often, the questionnaire does not work when the designer sees the questions and layout only from his own point of view rather than that of the respondents. When a poor questionnaire is produced, the designer may have thought about the objectives of the study and the layout but have given insufficient consideration to the questionnaire wording. This type of approach produces questions that are too long, too ...

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