• Summary
  • Contents
  • Subject index

Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods series

Basic Components of Research Questionnaires
Basic Components of Research Questionnaires

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Before looking at the process of design, you will need to understand the basic components of the questionnaire. These include the types of questions used, the properties of measurement scales and types of rating scales. Accordingly, this chapter discusses the various question types and familiarizes you with the data required for your research study. Sample questions and rating scales successfully applied to surveys will also be introduced.

Types of Questions

Generally speaking, questionnaires are made up of two question types that are dependent on the response format and information sought. Questions classified by the response format are that of open responses (unstructured) and closed responses (structured), as discussed in Chapter 1. There are two types of question ...

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