Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. View the complete list of new and forthcoming Mastering Business Research Methods series
Chapter 2: Understanding Research Questionnaires
Understanding Research Questionnaires
If you intend to use the questionnaire for your research, you should ensure that it provides the necessary information to encourage the right answers to your research problem. The purpose of this chapter is to illustrate the extent to which various types of questionnaires could be compatible with different research approaches and research designs. This will enable you to assess whether the purpose of your study and the argument you intend to develop are compatible with the types of data you will need to collect. From this, you will be able to ascertain the type of questionnaire you will need to use.
|Table 2.1 The research process, design and types of questionnaire|
The research process
Key decisions to determine the type of ...