The US airline industry has been taken as an in-depth case study. This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. The authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.
There are lessons to be learned from the US as Europe and Asia undergo the (airline) deregulation experience from a public policy as well as a corporate perspective. Deregulation and Competition: Lessons from the Airline Industry also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry's evolution, the authors draw from extant theory as well as from their own research to predict and explain which (and what kind of) airlines are likely to succeed and fail in domestic and international markets. The downfall of legacy carriers and rise of discount carriers is analyzed in detail. The non-technical analysis is intended for a broader audience than airline and management professionals.
- Chapter 1: Flight Plan for Deregulation
- Chapter 2: Lost Opportunities
- Chapter 3: Development of Fortress Hubs
- Chapter 4: Predatory Pricing
- Chapter 5: Pacific Southwest Airlines: The First Large Discount Airline
- Chapter 6: Southwest Airlines: Deregulation's Biggest Success Story
- Chapter 7: The Resurrection of Frontier Airlines
- Chapter 8: AirTran Airways: Overcoming Tragedy to Become an Industry Leader
- Chapter 9: JetBlue Airways: The First Luxury Discount Airline
- Chapter 10: Ryanair Leads the Growth of Discounters in Europe
- Chapter 11: Big Response to First Discount Airlines in Asia
- Chapter 12: The Rise and Fall of the Major Airlines from 1995 to 2004
- Chapter 13: Growth of Discount Airlines
- Chapter 14: Recommendations for Successful Airline Deregulation