- Subject index
`This book represents a significant intervention and, as such, should be used on numerous cultural studies courses. In its intellectual honesty and clarity Tudor's book will stand as an authoritative basis for further developments in the coming years' - David Chaney Decoding Culture offers a concise and accessible account of the development of cultural studies from the late 1950s to the 1990s. Focusing on the significant theoretical and methodological assumptions that have informed the cultural studies project - the text: covers the key thinkers and key perspectives including, structuralism and post-structuralism, Screen theory, the Birmingham School, and audience analysis; offers a timely corrective t
Chapter 7: The Rise of the Reader
The Rise of the Reader
The cultural studies inheritance from structuralism was not simply a matter of new terminology, a methodological focus on signification, and a desire to theorize langue wherever it might be found. Structuralism and the various post-structuralisms were marked by a conceptual tension that runs like an undercurrent through the cultural studies project. On the one hand, structuralists and post-structuralists were committed to understanding the constraints imposed by structures of whatever kind. But on the other hand, as Saussure had before them, they also recognized the social relativity of semiotic systems, their inbuilt potential for polysemy, and the inventive capacities of the social agents who made creative use of them. In the terms that I borrowed from Giddens ...