Data Analysis in Business Research: A Step-by-Step Nonparametric Approach

Data Analysis in Business Research: A Step By Step Nonparametric Approach discusses tools pertaining to one-sample tests, two independent sample tests, k-independent sample tests, two-related sample tests, k-related sample tests, measures of correlations and associations, tests of interactions and multiple comparisons and, multivariate interdependence test using correspondence analysis. The book features:Non-technical coverageLucid presentation for easy comprehensionIllustrated step-by-step approachCompendium of major non-parametric tests in one textComprehensive quiz bankWould be widely applicable in all disciplinesA friendly guide in doing the dissertation data analysisThis book is designed as a supplementary text for students of business and management. It will also be useful for marketing professionals and market research organizations.