Technology is developing rapidly. It is an essential part of how we live our daily lives–in a mental and physical sense, and in professional and personal environments. Cybercognition explores the ideas of technology addiction, brain training, and much more. This text provides readers with a guide to understanding concepts related to the online world. It answers important questions: • What is the impact of digital technology on our learning, memory, attention, problem-solving, and decision making? • If we continue to use digital technology on a large scale, can it change the way we think? • Can human cognition keep up with technology? Suitable for students on Cyberpsychology and Cognitive Psychology courses at all levels, as well as anyone with an inquiring mind.

Attracting Attention in the Digital Environment

Attracting Attention in the Digital Environment

Learning Aims and Objectives

  • To introduce and define exogenous and endogenous drivers in attention and contextualise these for the online digital environment;
  • to critically explore mechanisms that are used online with the aim of attracting end-user attention;
  • to explore research that highlights we may not be seeing everything in the online digital environment.


[A] civilization advances by extending the number of operations we can perform without thinking about them. (Whitehead, 1911)

A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. (Simon, 1971: 40–41)

In this chapter I want to introduce some key mechanisms that influence the way in which we pay ...

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