Traditionally social science treated culture as a peripheral issue, but the last twenty years have witnessed a cultural turn throughout the social sciences. Culture is now at the core of debate. Culture and Economy After the Cultural Turn examines the impact of the cultural turn for the social sciences in relation to the decline of interest in economic aspects of society. It presents a number of responses to the changing relationship between culture and economy, and to the way in which the cultural turn has sought to understand it.
Chapter 6: Capitalism's Cultural Turn
Capitalism's Cultural Turn
This chapter is concerned with how we might understand ‘capitalism’ after the cultural turn which has swept across the social sciences and humanities. That task seems pressing. After all, all around us the adverse effects of what we call ‘capitalism’ seem to be pressing in, in ways which some commentators argue can only presage more uncertainty and insecurity for everyone.
It is not as if the proponents of the cultural turn do not acknowledge the importance of something called capitalism. They do, usually in one of three ways. First, capitalism can be generalized out to an all-pervasive cultural formation, usually through its migration into the symbolic realm. Second, capitalism can be elevated into something so self-evident that it can be trundled ...