• Summary
  • Contents
  • Subject index

This fully revised edition of the best selling introduction to cultural studies offers students an authoritative, comprehensive guide to Cultural Studies. Clearly written and accessibly organized the book provides a major resource for lecturers and students. Each chapter has been extensively revised and new material covers globalization, the post 9/11 world and the new language wars. The emphasis upon demonstrating the philosophical and sociological roots of Cultural Studies has been retained along with boxed entries on key concepts and issues. Particular attention is paid to demonstrating how Cultural Studies clarifies issues in Media and Communication Studies. There are chapters on the global mediasphere and new media cultures.

This is a tried and tested book which has been widely used wherever Cultural Studies is taught. The new edition has exploited and developed the strengths of the first edition and added to them with relevant up-dates and new material. It is an indispensable undergraduate text and one that will appeal to postgraduates and lecturers seeking a ‘refresher’ which they can dip into.

New Media Cultures
New media cultures
Introduction

As we have noted many times in this book, language and discourse are central to the formation of culture. Contemporary cultural theory focuses on the ways in which culture and meaning-making are constituted through the operations of language. Nineteenth-century preoccupations with knowledge and reality are replaced in cultural analysis by an interrogation of how knowledge is formed in discourse. Contemporary culture, of course, has expanded exponentially the means by which discourse is created and conveyed. Electronic and digital media have broadened human discursive processes well beyond the facilities of interpersonal (aural/oral, gesture, graphics) and print technologies. These new technologies, however, are not just the tools or machinery employed by communications media and industry; they are profoundly embedded in culture, its ...

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