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This text is the first to present cultural hegemony in its original form - as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life.
Power Through Consent
Power Through Consent
When English translations of Antonio Gramsci's work (written for the most part in the 1920s and 1930s) became available in the 1970s, scholars enthusiastically received his concept of hegemony as an important tool for cultural analysis and social critique. The more familiar they became with the concept, the more they discovered its many possibilities. Before long, a wide variety of theorists, analysts, and researchers were reworking and applying their own variations of the concept. As an introduction to the discussion that follows, we define hegemony as the process of moral, philosophical, and political leadership that a social group attains only with the active consent of other important social groups. Whereas the traditional version of hegemony presented here still prevails, other ...
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