Volume 3 of the Cultures & Globalization series, Creativity and Innovations, explores the interactions between globalization and the forms of cultural expression that are their basic resource. Bringing together over 25 high-profile authors from around the world, this volume addresses such questions as: What impacts does globalization have on cultural creativity and innovation? How is the evolving world ‘map’ of creativity related to the drivers and patterns of globalization? What are the relationships between creative acts, clusters, genres or institutions and cultural diversity?
Chapter 2: Recognition and Artistic Creativity
Recognition and Artistic Creativity
Is creativity defined simply by the innate capacities of individuals to discover and invent something new and different or also by how such innovation is received within a specific social context? While the first understanding of creativity is highly valued in the industrially developed world, there have been and remain many societies where other interpretations are the norm – as Bharucha's chapter has just argued. In contemporary society, artistic creativity is a high risk endeavour as well. Most artistic products fail to cover their investment let alone find recognition. Analsying the social context, the authors identify stages in the process of bringing an artistic work to fruition and illustrate the many social factors that ...