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Rustom Bharucha

In: Cultural Expression, Creativity and Innovation

Chapter 1: Creativity: Alternative Paradigms to the ‘Creative Economy’

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Creativity: Alternative Paradigms to the ‘Creative Economy’
Creativity: Alternative paradigms to the ‘creative economy’
RustomBharucha

Building on the premise that creativity is not the prerogative of any particular class, any more so than it can be mobilized equitably by the pseudo-democratic and instrumentalist agendas of the state, this chapter argues against the appropriation of creativity within the premises of the ‘creative economy’. In opposition to the profit-making propensities of the global market, it highlights creative principles like impermanence, ecology, and humility, drawn out of everyday cultural practices in the Indian context, notably floor-drawings. Complicating the argument, it does not rule out the possibilities of either the commodification or innovation of traditional artefacts through new modes of production and distribution, even as it upholds the need for context-sensitive ...

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