Volume 3 of the Cultures & Globalization series, Creativity and Innovations, explores the interactions between globalization and the forms of cultural expression that are their basic resource. Bringing together over 25 high-profile authors from around the world, this volume addresses such questions as: What impacts does globalization have on cultural creativity and innovation? How is the evolving world ‘map’ of creativity related to the drivers and patterns of globalization? What are the relationships between creative acts, clusters, genres or institutions and cultural diversity?
Chapter 10: The ‘Creator’ as Entrepreneur: An African Perspective
The ‘Creator’ as Entrepreneur: An African Perspective
There are many routes by which one may interpret and understand African arts. This chapter seeks to cognize ways in which African artistic enterprise has been able to create a diversity of hybrid, continuously evolving art forms and techniques amidst economic poverty, the emigration of artists and intellectuals, and a paucity of infra-structure. How do Africa's artists make their livelihood? What is the social interplay between livelihood and the creative process? What types of connections and contradictions exist between African art and global influences? In what ways is African art both ‘universal’ and ‘African’? A starting point is the elemental nature by which all art in Africa, in all disciplines, is understood ...