In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism. Berger brings cultural criticism to life by making these theories relevant to see students' lives. Illustrating his explanations with excerpts from classic works, Berger gives readers a sense of the style of important thinkers and helps place them in context. There is an extensive bibliography which will be an invaluable resource for those who wish to explore the topics in greater depth.
Chapter 4: Semiotics and Cultural Criticism
Semiotics and Cultural Criticism
In this chapter I address some of the basic concepts in semiotics, to show how it enables us to find meaning in texts and other phenomena. I try to explain each concept as simply as possible, and I quote extensively from important passages written by various authorities, to give the reader some idea of how these writers express themselves. There is, however, a certain amount of technical language involved with semiotic analysis that cannot be avoided. There are many advanced books on semiotics available for those who wish to pursue the study of semiotic theory and applied semiotic analysis; interested readers will find several such titles in the list of suggested further reading that follows the final chapter ...