This book represents a distinctive approach to cultural analysis, using multi-dimensional methods for addressing issues of public interest. The approach, which deploys Jim McGuigan's original concept of the cultural public sphere, is demonstrated in several case studies, including:
- Celebrity death Festivals and urban regeneration
- Race and multicultural controversy
- Popular television (for instance, Little Britain and The Apprentice)
- Social significance of the all-purpose mobile communication device in a privatized and individualized way of life
- Riskiness and uncertainty at both the levels of environmental politics and working life in the creative and media industries
These various case studies are analyzed with regard to the dialectic of production and consumption in cultural circulation and situated in relation to major issues of social change. The book stresses the impact of neoliberalism throughout the world since the 1970s and the formation of a cool-capitalist culture that has colonized everyday life around much of the globe. In effect, this is a radical intervention in the research agendas and conceptual development of cultural policy studies, cultural sociology, and, more generally, in the broad field known as cultural studies. It offers challenging theoretical arguments that are substantiated with concrete evidence of cultural and social processes.
Chapter 7: Risky Culture
In its basic dictionary definition, ‘risk’ means ‘exposure to danger’ (Oxford English Dictionary). The forms and extent of ‘danger’, however, are not specified exactly. So, it is possible that danger might be experienced in the imagination as much as in reality. You may feel endangered but not actually be so.
Other words are sometimes used instead of ‘risk’, such as ‘uncertainty’, the dictionary definitions of which include ‘not certainly knowing’,‘not to be depended on’ and ‘changeable’ (Oxford English Dictionary). These definitions of uncertainty may invoke what it feels like to be in a risky situation.
There is also ‘the uncertainty principle’ of physics – that the momentum and positioning of a particle cannot be measured precisely at a given moment in time, which is ...