This is an invaluable collection of reflections and experiences from world-class researchers undertaking Critical Management Studies (CMS). The editors and contributors reflect on ethics and reflexivity in critical management research, and explore the identity of the critical researcher both as an individual and working within collaborative projects. Using contemporary accounts from those engaged in real world fieldwork they outline what critical management is, and explore its relationship to management research. The book discusses the implications of critical management when: • Developing research questions • Managing research relationships • Using various methods of data collection • Writing accounts of your research, findings and analysis. Grounded in practical problems and processes this title sets out and then answers the challenges faced by critical researchers doing research in organization and management studies.
Chapter Eight: Critical netnography: Conducting critical research online
Critical netnography: Conducting critical research online
The proliferation and establishment of the internet as a (new) medium of communication has generated increased possibilities for people and organizations not only to share and obtain information, but also to interact and socialize with each other unhindered by geographical and physical distance. The internet, and the subsequent development of various forms of social media vehicles such as blogs, chat rooms, forums, Twitter and Facebook, have provided communicative platforms where people can interact in real time, enabling them to jointly discuss important aspects of society and their everyday lives. It allows people to form far-reaching networks, virtual cultures and communities centring on those everyday life issues and interests (Bertilsson, 2009). The development of Web 2.0 and social media simultaneously has therefore opened up new opportunities for ...