KEY FEATURES: This innovative text takes a transformative approach, emphasizing how organizations can seek to be excellent, learn and build organizational capacity, maintain trust and goodwill of their key stakeholders, and rebuild after crises. A chapter on transformative leaders underscores the crucial role of leadership, mindset, and values. Real-world cases analyze the cause and impact of crises at organizations including Apple, Uber, SpaceX, and Wells Fargo, keeping readers on the front line of the field. Case Analysis boxes feature questions designed for students to directly apply knowledge learned from the text to real-world situations. Global Insight boxes examine cultural differences around the world and how they impact managerial decisions during trying times. Ethical Insight boxes highlight the importance of moral ownership and courage during crises. Self Organizational Assessments and Experiential Exercises encourage readers to apply knowledge to one’s own context and experience. Interwoven discussions of how modern technologies are changing the business landscape demonstrate how organizations are working to remain competitive and maintain the trust of their stakeholders.

Transformative Individuals
5 Transformative individuals

It is not the critic who counts. . . . The credit belongs to the man who is actually in the arena; whose face is marred by the dust and sweat and blood; who strives valiantly . . . who, at worst, if he fails, at least fails while daring greatly; so that his place shall never be with those cold and timid souls who know neither victory or defeat.

—Theodore Roosevelt

Individuals who can rise to the occasion and be transformative are a key resource for leaders during crisis management. For instance, when terrorists attacked the Taj Mahal Palace in Mumbai, India, on November 26, 2008, numerous employees helped keep the guests calm, hid some of them, and helped others escape. ...

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