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Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.
Fundamentals of Crisis Management and Ethics
Fundamentals of Crisis Management and Ethics
istock/baona
The end of 2013 brought the tragic account of Jahi McMath, a 13-year-old who had undergone a routine surgical procedure only to suffer serious postoperative complications that led doctors to declare her dead by neurological criteria (DNC) on December 12, 2013. McMath’s mother, Nailah Winkfield, was told that her daughter was “brain dead”; however, the fact that McMath remained connected to a ventilator meant that her heart and lungs were still functioning. So, while the young girl had been declared brain dead, which satisfies the legal criterion of death in all 50 U.S. states, her parents did not accept the claim that their daughter was dead. As Truog observed in an influential article ...
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